When I Grow Up 2020
The song is a fusion of Reggae and soulful R&B. It hits hard featuring some amazing vocals and performances including the voices of children. The video is truly insightful and deep. Nothing like this has been seen before for children in popular music. It’s a bold move but one that’s much needed in 2020.
The video was shot on location in Brazil where the economic impact of recent events has caused devastation in many communities. It shows a young Brazilian girl walking through empty streets with images of current events superimposed. It is simple yet powerful and compelling.