Since 1992 Amanda Frolich, with her love of children and passion for fitness, has pioneered dynamic, interactive preschool classes and parties through her successful London-based brand, Action Club ®.

Using versatile props and modern nursery rhymes, Action Club provides endless interactive activities to educate children and promote the importance of being active and healthy from an early age.

Action Club is so much more than music and movement; it’s an educational mini-workout! Our motto is: ‘We dance, we sing, we learn through the activities, but most importantly of all, we have fun!’

Action Club has worked closely with the leading UK Early Years experts, who have linked the Action Club programme to the Early Years Foundation Stage and the characteristics of effective teaching and learning.

At Action Club, we pride ourselves on delivering a professional, high quality service that is continually updated with current content to meet our customers’ and their children’s needs.

Our ethos, ethics and unique programme have all led to high rates of retained custom, referrals, and of course profits.


Why Franchise?

Amanda has always wanted to expand her reach, and deliver the Action Club experience to as many people as possible. As Action Club has grown in success and popularity, so had the demand from clients across the UK, and even as far as Dubai! Franchising allows us to meet this demand, expand our team, and deliver our unique brand to more children.

Our franchise model is thoroughly tested, well defined, and implemented with a high level of skill and experience. This allows us to provide the necessary support for any new franchisee. Having managed her team across various locations, Amanda has developed a strong understanding of what does and does not work for Action Club. Our team know what franchisees expect, want, and do not want from a franchisor. Providing Action Club franchisees with the highest level of support, coupled with a well proven business model, will give each franchisee the very best opportunity to succeed at managing their own branch of Action Club.

If you would like to be considered as our next franchisee please contact us now.

Call us on 01895 623999 or email us at


The Opportunity

We will happily provide you an illustration of what could be possible to earn from owning an Action Club® franchise once we know how you plan to run your franchise – running clubs yourself, employing staff or a combination of both. The figures we will be able to provide for you have been taken from those already achieved by Action Club®. The figures would be in no way a guarantee of the income, costs or profits achievable. The income you would be able to achieve would vary depending on a number of factors such as your location, your own ability and capability of following Action Club® operations manual.

If you join Action Club® you, and your team, will benefit from using the systems, marketing and approaches that have been developed by Amanda and the Action Club team over the past twenty or more years.

Paying an agreed one-off franchise fee allows you, the franchise owner, to start trading as an authorised Action Club® franchisee and benefit from our initial training, branding, marketing and support in your exclusive postcode territory.

Once you generate a turnover you will pay a national marketing levy and a management service fee. The marketing levy is your contribution towards the brand marketing campaign and the management service fee covers head office administration and field support, on-going training and the management team.

Call us on 01895 623999 or email us at


Training & Support

As an Action Club® franchisee you will receive all the training, support and guidance necessary to get your business up and running efficiently whilst reducing all the risks normally associated with a tradition business start-up because you will be following our proven system.

We will work with you to develop your business plan, help with staff employment (where required) and even find your venues and very first customers.

The Action Club® franchise is the development of our own successful business model that has been created, tested and refined to ensure that the very highest levels of service are delivered.

Our support team includes experienced Action Club® staff, hosts, business coaches and franchising specialists to ensure that all the aspects of your business are developed and managed correctly.

The Action Club® business is essentially quite simple. However, there are certain crucial elements that have ensured your initial rapid growth and continued success and it is imperative that our quality standards are maintained and all our operating systems are adhered to – completely. It is for this reason that a franchise will only be awarded to those candidates who demonstrate a commitment to maintain and uphold these standards. Action Club® ensure that our franchisees will enjoy the similar levels of success that we have by awarding a franchise to those who are right for the business.

Call us on 01895 623999 or email us at


Your Business & Funding

The Action Club® franchises are built to provide people like you an opportunity to build their very own highly profitable business using our proven systems, methods and software.

As a franchisor we have very good relationships with the main high street banks – HSBC, Lloyds and Nat West, most of whom will provide funding of between 50% and 70% of the investment required.

They will of course require you to present them with a business plan showing how you intend to build your business and we will be pleased to introduce you to an independent specialist who will be able to help you with the production of your own plan should you need it.

Call us today to discuss the benefits and differences that Action Club® provides and how you can have your very own business that offers a difference.

Call us on 01895 623999 or email us at

Download the “Starting a franchise” Brochure (pdf)